Magid Magid on connecting and capturing people's imaginations

This talk is from July 2018 by Magid Magid, AKA the Lord Mayor of Sheffield. A British-Somali activist and politician, his appointment attracted significant media attention, as he is the first Somali, the youngest-ever, and the first Green Party councillor to hold the role. For many Sheffield folk, Magid has been both an inspiration and a breathe of fresh air. In his talk, he reflects on how he’s used positive messages and creativity to connect with people on an emotional level. There is no doubt he’s been a champion of Sheffield and everything the city has to offer. Lord Mayor Magid demonstrates ways in which he has acted with the intention to connect and do things differently. Starting with the the squat. The 29-year-old is the youngest Mayor the city has seen. His inauguration photo, featuring ‘that squat’ went viral online and Magid’s now famous Doc Marten’s and yellow cap have appeared in newspapers and timelines around the world. ‘One of the ways I’ve tried to do things is really try and merge a political message or statement in a fun way, with an undertone of a serious message behind it…I’ve realised is it works’.